SilenceSG is a social media initiative by youths for youths, that encourages an ongoing discussion about sexually transmitted diseases(STDs). Ultimately aiming to increase awareness about STDs, achieved by employing social media as one of the main means of outreach to the desired youth demographic, encouraging and enticing youths within this network, to spread the word even further.
SileceSG aims to provide tangible results beyond the web. Long term goals include, seeing reduction of STD infection rates precipitated by higher awareness than what was precedent before the campaign. Another is for youths to be able to differentiate between fact and fiction of STDs, to better equip themselves to be protected, and to guard against unnecessary discrimination against those with an STD, that fear has brought prior to the said awareness.
For more comprehensive information about the campaign, download our detailed PDF project brief.
SileceSG aims to provide tangible results beyond the web. Long term goals include, seeing reduction of STD infection rates precipitated by higher awareness than what was precedent before the campaign. Another is for youths to be able to differentiate between fact and fiction of STDs, to better equip themselves to be protected, and to guard against unnecessary discrimination against those with an STD, that fear has brought prior to the said awareness.
For more comprehensive information about the campaign, download our detailed PDF project brief.
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